B2B Marketing Manager

At B-Corp Inside Travel Group we have two award-winning, destination specialist travel brands: InsideAsia and InsideJapan. We sell trips directly to consumers and through a network of travel agent partners – which we collectively call the trade channel. With multiple brands, sales offices in the UK, USA and Australia, a roster of exciting travel destinations plus a digital transformation this is going to be a dynamic role for a marketer who loves change and wants to make their mark.

The B2B Marketing Manager position is a brand-new role in our fast-growing, global marketing function, the first dedicated marketing role for the trade channel. You will establish a B2B marketing approach, building plans to grow key accounts and key segments through inbound/ account-based marketing while also designing and executing ways to make us visible, memorable, remarkable, and opinion-led within the travel industry.

Working collaboratively with our Global Head of Marketing and Global Trade Manager, you will be developing and executing B2B marketing initiatives, supported by a B2B Marketing Executive who you will line manage. You’ll play a key part in refining our value proposition for the trade, creating compelling content and orchestrating impactful events. Through your efforts, you will contribute to the company’s commitment to sustainable and responsible tourism, positioning us as a leader in the Asia travel industry while promoting the necessity of having a positive impact in the world of travel.

We recognise that job descriptions are often a wish list, and no candidate can have equal experience in every aspect. So, if you have proven experience in B2B inbound marketing, content creation and relish the challenge of creating exciting brand activations in the real world please get in touch.